— Brand and Creative Copywriting
Nespresso:
The Empty Cup
Copywriting for integrated campaign
Channel
Print, OOH, Social
Client
McCann Paris
There's never a dull moment working with McCann, copywriting for Nespresso’s Empty Cup campaign. The campaign launched with a print ad in Time magazine for International Coffee Day. It featured brand ambassador George Clooney holding an empty cup - symbolizing the threat climate change poses to coffee and the people who grow it.
With print ads in Time magazine, plus OOH and social media stories on regenerative farming practices to support the story, The Empty Cup got Clooney out of his tux and into a low-key t-shirt - a change in pace from Nespresso's TVC extravaganzas.
