Swarovski

Campaign, editorial and digital copywriting

My Role

Brand Copywriter

Client

Publicis Luxe

When Publicis Luxe won the Swarovski account, they called me in to help with content and a fresh tone of voice in US English.

As well as defining brand guidelines and editorial style guides for different channels, I also worked on 360° campaigns (TVC, print, social) plus lookbooks, brochures and micro websites.

Editorial copywriting for Swarovski's lookbook "Magic Light"

Editorial copywriting for Swarovski's lookbook "Energized!"

Digital campaign copywriting

This project was an interactive gift guide website for Christmas, based on the Naughty and Nice Collection of Swarovski jewellery.
The idea is that through the naughty and nice sides of each family member, you can explore gift ideas for different people on your list.

Social media stories

As part of the Always On team, I wrote stories on styling tips, inspirations, product highlights and more.  Showing up day after day with fun, interactive or entertaining content to keep users engaged with the brand.

Have a project?
A burning question?
Contact me through email or LinkedIn and let’s chat!