— Brand and Creative Copywriting
La Prairie
Brand editorial for long-form articles
My Role
Editorial Copywriter
Client
Omedia Paris
Taking on the role of a beauty journalist with luxury agency Omedia Paris, I researched and wrote several long-form articles that explored Swiss skincare brand La Prairie’s vision of “luxury with a higher meaning”.
These (admittedly very esoteric) editorials fell under the categories Savoir Faire, Art and Architecture, Innovations and Rituals. For example, to highlight the science of light behind the White Caviar Collection, “The Science of Light and Reflection” looked at scientific experiments with light throughout the centuries.
The articles were written in super elevated and imagistic language, to reflect the premium nature of the brand.
