— Brand and Creative Copywriting
Nespresso: Original Line
Campaign Copywriting
Channel
Client
McCann Paris
The copywriting constraint on this project with McCaan was to work with pre-existing images, finding concise and clever ways to tell the flavour stories of Nespresso Stormio, Arpeggio and Roma coffees, without having to shoot new images.
The approach was a series of “secrets” about the proof points using the image as a creative taking-off point. For example, Secret N°13, was about how a light touch in the roast can deliver deep flavour.
