Lancôme: Réenergie H.C.F. Triple Serum

Copywriting for integrated campaign

Channel

Print, TVC, OOH, Banner

Client

Publicis Luxe

I produced US copy for an integrated campaign with the Lancôme team at Publicis Luxe. The campaign, which included print, TVC and social, was for the launch of Rénergie H.C.F Triple Serum, and starred brand ambassador Amanda Seyfried.  

Over more than a year I also did US copywriting on a variety of digital and social content for Lancôme with the Publicis Luxe team. This included product content for Teint Idole, La Vie est Belle, Absolue Soft Cream; RSE projects like Domaine de la Rose; the loyalty program, My Lancôme Rewards; the automatic refill program, Auto Replenishment; and content for tech-based beauty services like Skin Screen, Shade Finder and Virtual Try On. By the end, I’d actually sold myself on the products.

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