— Brand and Creative Copywriting
Dior: Science Florale
Scriptwriting for product films
Channel
Website, Social Media
Client
Bold Paris
I did the storytelling and copywriting for a film exploring Dior’s floral science, and the unique properties of the Longoza flower, a powerful floral ingredient in Capture Totale skincare. The flower is highly unique, and grown in one of Dior’s dedicated gardens in Madagascar.
The films transition smoothly through 3 different worlds representing the 3 aspects of Capture Totale.
We start in a warm, natural mode, highlighting the regenerative properties of the Longoza, its eco-responsible cultivation and harvest.
Then we shift to the advanced high-tech world of Dior Science Florale, before ending with the luxuriously sensorial experience of the product.