Lacoste
Brand narratives, manifestos and scriptwriting
My Role
Brand Copywriter
Client
Lacoste Global
I’ve worked with teams at Lacoste on English editorial for over 10 years. Working directly with the brand identity, digital and brand heritage teams, I’ve handled creative manifestos, collection narratives and naming projects, as well as copy for their website, exhibitions, product launch films, activations and collector's books.
While much of this work is confidential and behind-the-scenes, I’d be happy to discuss it in person.
Launch film for the Lenglen bag
Sporty and modern, the Lacoste Lenglen Bag pays homage to the brand's rich tennis heritage, as it's named after René Lacoste's friend and tennis partner, champion Suzanne Lenglen. This film is a fun and cheeky take on the bag's heritage, and its inspirational roots in the iconic pleated tennis skirt, a symbol of elegance and movement.