RATP

French to English Transcreation

My Role

Senior Copywriter

Client

Havas Paris

I did the English adaptation of this campaign for the Paris metro. Appearing in the press and on websites, this series made in collaboration with the team at Havas Paris involved striking visuals capturing the aims of a sustainable city, with 7 concrete examples of RATP's daily commitments, like the use of LED lighting.

I don’t usually do transcreations - I  write directly in English - but this job was a genuine transcreation challenge, as the copy had to match the visual, meet the space constraints and still be fun, catchy and communicate the meaning of the French original. Simple!

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